Turn positive Qualtrics survey signals into advocates.

Who benefits

Overview

Pulse is a secure, multi-tenant webhook that connects your Qualtrics surveys to Trusted. Promoters your survey logic flags arrive as proposed advocates, every other response is matched to existing advocates and logged, and no Trusted ID is ever written back into Qualtrics.

NPS surveys are one of the highest-signal sources of advocate candidates, but acting on them used to mean exporting CSVs and guessing who to ask. Pulse closes that gap by connecting Qualtrics directly to Trusted.

An advocacy manager opens the new Connect Qualtrics screen, generates a tenant-scoped webhook URL and credentials, and hands them to the customer's Qualtrics admin along with the setup guide. There is no survey selection or field mapping inside Trusted, the admin maps the fields on the Qualtrics side.

The survey flow runs two branches. A potential-advocate branch fires on whatever logic the customer defines, a simple Is Promoter condition, a score threshold, or a segment rule, and proposes that respondent as an advocate. A second all-responses branch forwards every completed response with requireExisting set to true, so Trusted logs the score against people who are already advocates and quietly ignores the rest.

Trusted deliberately keeps the decision about who counts as an advocate in Qualtrics and applies no NPS threshold of its own. Each response captures one NPS result and one qualitative feedback field, processing is idempotent, and no PII from non-matching responses is retained beyond the matching window.