Watch Now -G2 Webinar: Trust-Led Growth: Turning Credibility into Revenue

Prove revenue
impact & ROI

Transform customer advocacy into a measurable growth engine - connecting advocacy activity to pipeline, revenue influence, engagement, and business impact. If trust is your most powerful growth lever, measurement is how you prove it.

Advocacy programme dashboard showing advocates, published proof, influenced pipeline, programme NPS and health breakdown

Analyze advocate coverage

Track how your advocate base is growing over time and across key segments - and how well it represents your customers across companies, industries, and seniority.

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Advocate Numbers chart showing total advocates over time broken down by seniority

Monitor program health

Monitor incoming advocacy requests to understand demand, servicing speed, match quality, and advocate engagement - a full picture of programme health from request to fulfilment.

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Requests for Advocacy stacked area chart broken down by request type

Track deal impact

Understand how advocacy influences deals, from pipeline contribution, win rate, acceleration, opportunity size, and the value of advocate referrals.

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Opportunity Win Rate chart comparing influenced and non-influenced opportunities
Pilot Blueprint

Don't know
where to begin?

Your launchpad for customer advocacy - built for companies early in the journey, with a dedicated strategist guiding you from kickoff to an activation-ready plan. Five weeks, one fixed price.

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A Trusted advocacy strategist