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See all podcasts →What really builds Trust in B2B
Latest News & Insight.
The Trust Report 2026: trust infrastructure in a buyer-led world
How peer validation, advocacy and customer proof are reshaping enterprise B2B buying - and what leaders must do next.
Yvonne Matzk RCC™ joins Trusted as a Strategic Partner
One of the IT channel's most respected voices aligns with Trusted to bring Trust-Led Growth to vendors and their channel partners.
What really builds Trust in B2B
Megan Burns on what genuinely earns and sustains trust between B2B buyers and vendors.
Why every company should have a Chief Advocacy Officer
Tom Ridges on why advocacy deserves a seat at the leadership table - not a line in the marketing budget.
Leading with Values: The Foundation of Trust & Advocacy
Jo Meadwell on values-led leadership as the real engine behind trust, advocacy and sustainable growth.
Beta and Bubbles: a night of celebration and connection
An evening of conversation and celebration as we unveiled our beta - and raised a glass to what's possible when people lift each other up.
Trusted earns SOC 2 Type II and ISO/IEC 27001 certifications
Independent validation that enterprise-grade security and proven controls are built into how Trusted operates - not bolted on.
Advocacy Rewired: 2025 & Beyond
Jeni Asaba on moving advocacy beyond points and swag to genuine relationship building.
Customer Marketing & Advocacy Trends
Amy Bills on the trends reshaping customer marketing and advocacy programmes.
Trusted raises £1M pre-seed round led by Fuel Ventures
UK startup Trusted closes a £1M pre-seed led by Fuel Ventures to scale its customer advocacy platform for B2B enterprises.
The Trust Signal.
The customer advocacy briefing : what's new, what's useful and what to think about next - subscribe now.
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