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Accelerate deals with the perfect reference

Trusted replaces manual reference hunting with smart automated, human-approved, calendar ready reference sent straight to sales. The result: faster deals, smoother pipelines, and no more overusing the same three customers until they start dodging your calls.

Matched advocate cards with fit score, attributes and a select-for-match toggle

Integrated into your CRM

Salespeople raise the reference request from the opportunity in Salesforce. From there, it flows into Trusted, where the match is reviewed and approved.

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Salesforce opportunity record with the Advocacy tab open, requesting a reference for two contacts
Reference Request
BuyerAdvocateCompanyStatus
Olivia BennettEmma JohnsonStartupXYZAPPROVED
Elena KowalskiRavi Tejahanda Bhara...FinTech InnovationsAPPROVED

Powerful AI smart matching

AI scores your entire advocate base against each buyer's profile, then it surfaces the highest-fit match based on who they are, not just who's available.

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Match rationale modal showing AI match score and reasoning for a shortlisted advocate

From match to
meeting

Trusted coordinates the date and time so advocate and lead land on a meeting that works for both - no back-and-forth, no double-booking. Every match is then tracked through clear stages, from approved to scheduled to completed, giving you full visibility without having to chase anyone for status.

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Reference Call Scheduler showing available time slots for a reference call with Ravi Tejahanda Bharadwaj
Ravi Tejahanda Bharadwaj
Reference Call Booked
Your reference call has now been booked with Ravi Tejahanda Bharadwaj.
A meeting invite will be shared shortly.

See the impact on revenue

A leadership-ready view of your advocacy programme. Because advocates, references, leads and opportunities live in one system, advocacy is connected to the pipeline it influences - show the board how trust drives growth.

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Impact on Revenue chart showing total influenced, closed won, open and closed lost revenue over time
Pilot Blueprint

Don't know
where to begin?

Your launchpad for customer advocacy - built for companies early in the journey, with a dedicated strategist guiding you from kickoff to an activation-ready plan. Five weeks, one fixed price.

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A Trusted advocacy strategist