Convert customer trustinto revenue
Trusted is the AI-powered customer advocacy platform that captures, measures and activates the customer trust you already have - generating pipeline, improving win rate and closing deals faster.
“The team at Trusted is openly challenging our space to think differently about customer marketing.”
“Trusted is helping us explore how user insights and advocacy can become measurable drivers of trust and growth.”
“We bought because Fastlane removed all the risk - no headcount, no long build, no integrations upfront.”
“Trusted is taking advocacy where it needs to go next - measurable, connected, and built for modern growth.”
“Working with Trusted is helping us strengthen the most important part of our brand, the trust we build with our customers.”
“This is the kind of product that makes resellers look good in front of customers - it sells itself, honestly.”
“In an AI-first world, human trust becomes the scarcest & most valuable thing - Trusted is the infrastructure for it.”
“Built by people who've lived client advocacy - the solution the industry's been missing. Rich, intuitive, brilliant!”
“The team at Trusted is openly challenging our space to think differently about customer marketing.”
“Trusted is helping us explore how user insights and advocacy can become measurable drivers of trust and growth.”
“We bought because Fastlane removed all the risk - no headcount, no long build, no integrations upfront.”
“Trusted is taking advocacy where it needs to go next - measurable, connected, and built for modern growth.”
“Working with Trusted is helping us strengthen the most important part of our brand, the trust we build with our customers.”
“This is the kind of product that makes resellers look good in front of customers - it sells itself, honestly.”
“In an AI-first world, human trust becomes the scarcest & most valuable thing - Trusted is the infrastructure for it.”
“Built by people who've lived client advocacy - the solution the industry's been missing. Rich, intuitive, brilliant!”
One Platform.Built for headless advocacy.Headless advocacy delivers customer proof wherever teams work - inside CRMs, websites, partner portals, LLMs and AI agents - through APIs, embedding trusted customer voices seamlessly into every workflow and buying journey.
Trust-Led Growth:
Turning credibility into revenue.
Three leaders on one stage, unpacking how enterprise teams turn customer trust into pipeline, retention, and revenue.
Watch here →
Everyone wins with Trusted.
From scattered programmes to scalable impact.
Turn customer advocacy from a collection of activities into a measurable growth engine.
- Uncover hidden champions already in your customer base
- Activate advocates across every marketing and sales initiative
- Attribute advocacy to pipeline, win rates, and retention
Trust Now Decides Who Wins.
Companies that lead with trust see lower CAC, faster sales velocity, higher NRR, and stronger win rates - because trust removes friction from every stage of the customer journey.
Connected to the tools that
run your business.
Advocacy where your sellers already work.
Give every seller instant access to the right customer reference at every stage of the deal, directly within Salesforce.
- ✓Request advocate matches from any Account or Opportunity
- ✓Surface advocate data directly within Salesforce
- ✓Measure advocacy influence on pipeline and revenue
+Latest Features.
All Feature Releases →Popular
questions.
The ten things every CMO, CRO, and CCO asks us before they sign. Straight answers, no fluff.
Ask a question →Trust-Led Growth is a new GTM model where your best customers become your most powerful growth engine. Instead of chasing buyers with campaigns, you grow by activating trust - the voice, proof, and influence of your existing customers and partners.
Traditional advocacy programs are tactical - they ask customers to do things. Trust-Led Growth is strategic - it builds systems that capture, measure, and scale the trust signals customers already create across your lifecycle.
Because buyers don't trust brands - they trust each other. 84% of B2B buyers say hearing from peers is the most influential part of their decision. Trusted helps you turn that belief into a measurable growth engine.
Trusted is the first platform to capture, score, and orchestrate trust signals across sales, marketing, success, and channel teams. It identifies your advocates, amplifies their voice, and measures the impact of trust on revenue.
Through custom integrations, webhooks and APIs Trusted integrates seamlessly with CRMs, customer success tools, and revenue intelligence platforms - making advocacy data visible where your teams already work.
Trusted is role based, marketing and customer marketing teams use Trusted to power campaigns and content with customer proof. Sales teams use it to connect buyers with real advocates. CS teams use it to identify and activate promoters early. CROs and CMOs use it to measure the ROI of trust across the funnel.
Trusted is built on industry-standard security and privacy practices, including alignment with SOC 2, ISO/IEC 27001:2022 and GDPR requirements. We are actively working toward formal SOC 2 Type II and ISO 27001 certification as part of our commitment to the highest standards of security, availability, and confidentiality.
Most teams launch in 4-6 weeks. Our onboarding includes data mapping, SSO config, training and support. However, if you choose our Fastlane, our Service as Software offering, you can be up and running almost immediately.
Trusted is purpose-built for enterprise B2B and complex buying environments - especially where peer validation and references drive deals. But scale-ups with strong customer communities use it too.
We usually start with Customer Marketing, Customer Success and RevOps.
The Trust Signal.
The customer advocacy briefing : what's new, what's useful and what to think about next - subscribe now.
We respect your privacy. Trusted will only use the information you provide to get in touch about our products and services. For more details, see our privacy policy.