Announcing our £1m Pre-Seed Funding. Read more

Let trust do the selling

Trusted is the AI-powered customer advocacy platform for B2B enterprises. We help you turn your happiest customers into your biggest competitive advantage effortlessly, and at scale.

The Trust Revolution

It's time to rethink customer advocacy

Advocacy isn't just a nice to have it's a business imperative. Today's buyers trust their peers more than they trust brands.

Your best salespeople: 80% of B2B buyers want to speak to a customer before purchasing - Gartner 2024.
Lack of Trust: With the rise of fake news and paid reviews buyers are seeking validation from trusted peers.
Generational buying shifts: 33% of buyers desire a seller free experience, this rises to 44% for millennials - Forrester 2024.

Outcomes that matter

Advocacy isn't just a feel good engagement, it delivers real ROI.

Higher win rate: 30%; Forrester
Greater deal size: 15%; Forrester
Less customer churn: 10%; Gartner
Faster sales cycles: 30%; McKinsey
Lower acquisition cost: x4; Forrester

Revolutionising the way you sell

Advocacy reimagined for the new-era of B2B

Born from a deep understanding of B2B sales, marketing, and technology, Trusted is the AI-powered platform that makes customer advocacy effortless, scalable, and measurable.

Frictionless advocacy.: Our platform removes friction, making it effortless for brands to find, engage, and activate their happiest customers at scale.
Empowered by technology.: With cutting-edge AI and an advocate-first approach, we ensure that every interaction is authentic, seamless, and measurable. Because in B2B, trust isn't just earned — it's engineered.
It's coming soon.: We're building what should exist - it's under wraps for now so stay tuned!

New to advocacy? We've got you.

Trusted works as your strategic partner—helping you build a high-impact advocacy program from the ground up. From identifying early champions to aligning internal teams, we'll guide you every step of the way with proven frameworks and real-world expertise. No fluff, just a clear path to turning trust into growth.

See our advisory services