1: Customer marketing & advocacy trends
Guest: Amy Bills, VP Principal Analyst at Forrester
Amy shares the shifts she is seeing in customer marketing and what excites her most about customer advocacy in the next 5 years.
Join us on Trusted Voices
We're inviting bold thinkers, marketing leaders, sales innovators, and customer champions to share their stories on Trusted Voices - the podcast where we explore the future of B2B growth, customer advocacy, and trust as the new competitive edge.
If you've got a perspective on what's changing in B2B buying, a story about how customers are driving impact, or insights on building trust at scale - we'd love to have you join us as a guest.
Latest Podcast Episodes
2: Advocacy rewired: 2025 and beyond
Guest: Jeni Asaba, Head of Community at Jamf
Jeni shares why so many marketers feel lost trying to build advocacy and get stuck in the 'incentive trap' instead of tapping into what truly drives people to champion a brand.
3: Leading with values: The foundation of trust and advocacy
Guest: Jo Meadwell, executive coach and speaker, author of the Restless Executive
Jo explores how we and our teams connect with our values, offers some practical advice when making difficult business decisions and explores how values and trust connect.
Episode coming soon!
New to advocacy? We've got you.
Trusted works as your strategic partner—helping you build a high-impact advocacy program from the ground up. From identifying early champions to aligning internal teams, we'll guide you every step of the way with proven frameworks and real-world expertise. No fluff, just a clear path to turning trust into growth.
Latest from us
Events, news, insights and product updates
Rachel Lane joins Trusted
Trusted, the Trust-Led growth engine for enterprise business, today announced the appointment of Rachel Lane as Chief Commercial Officer (CCO).
Beta & Bubbles
Join us for an evening of conversation, celebration, and connection as we unveil our beta and raise a glass to what's possible when people lead and lift each other up.
Our Point of View
Trust-Led Growth was born from the realisation that advocacy and peer proof, and belief aren't add-ons - they're the infrastructure behind modern revenue.