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Trusted for the CCO

Reduce customer churn

Elevate customer success into a growth engine , transforming retention & expansion.

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FreshworksMoodysTeamviewer

Why CS leaders choose Trusted

Move from managing renewals to compounding growth.

Reduce churn through advocacy

Advocacy cuts churn 10%+ by reinforcing value and belonging.

Drive expansion with champions

Ignite advocate activation that drives renewals and upsells.

See risk before it's too late

Detect sentiment dips early and prevent escalation.

Design growth around belief

Move from reactive metrics to proactive influence.

Retain more customers, with less risk

Advocacy builds emotional loyalty and lowers churn.

  • Advocacy reduces churn by 10% or more through recognition, belonging, and community
  • Turn satisfied customers into advocates early in the lifecycle.
  • Spot at-risk accounts through declining advocacy signals.
  • AI Advocate health scores.
  • Reinforce value continuously through customer voice.

Make success a revenue engine

Shift CS from cost-center to growth driver.

  • Integrate advocacy signals into customer health scoring.
  • Equip CSMs to activate proof at every stage.
  • Tie customer success directly to measurable revenue outcomes.

Expand accounts through advocacy

Happy customers don't just renew, they grow.

  • Use advocacy data to identify expansion-ready accounts.
  • AI Advocate health scores.
  • Mobilise customer champions in renewal and upsell cycles.
  • Make growth a shared story between you and your customers.

Winning teams use Trusted

Leaders who put trust at the heart of their business

Working with Trusted is helping us strengthen the most important part of our brand, the trust we build with our customers.

Faith Wheller, Vice President Brand & Integrated Marketing, Teamviewer
Faith Wheller
Vice President Brand & Integrated Marketing, Teamviewer

Trusted is taking advocacy where it needs to go next-measurable, connected, and built for modern growth. It's a bold vision for how customer trust will power the next era of go-to-market and I'm excited to see it unfold.

Kevin Lau, VP of Global Customer Marketing at Freshworks
Kevin Lau
VP of Global Customer Marketing at Freshworks

It's exciting to see innovation grounded in evidence. Trusted is helping us explore how user insights and advocacy can become measurable drivers of trust and growth.

Dr Christine Bailey, Managing Director & Global Head of Marketing, Moody's
Dr Christine Bailey
Managing Director & Global Head of Marketing, Moody's

For the first time, it feels like someone built something for us, the people who help brands earn trust.

Antonio Dota, Program Manager, BNP Paribas
Antonio Dota
Program Manager, BNP Paribas

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