Emma Roffey
Founder & co-CEO, Trusted
The Signal in the Noise
The game is changing. Customers are leading, and the smartest brands are listening.
We are Trusted
We make trust your greatest competitive advantage. At Trusted, we promise to help B2B enterprises turn customer advocacy into real impact - accelerating growth, building credibility, and closing deals faster.
The Trusted story
Our journey so far
At Trusted, we've always believed that building something transformative starts with surrounding yourself with the right people - and we're proud to say we're off to a phenomenal start.
We're building what should exist - something rooted in trust, connection, and genuine advocacy. This launch is just the beginning of helping brands grow by amplifying the voices of their happiest customers.
In April 2025 we closed our £1 million pre-seed funding round, a major milestone that gives us the runway to turn big ideas into meaningful impact. The round was led by Fuel Ventures, one of the UK's most active early-stage VCs, and joined by an incredible group of angel investors.
This investment marks more than just funding - it's a deep vote of confidence in our mission, our team, and the opportunity ahead. With this support, we're doubling down on product development, working with our enterprise beta customers, and laying the foundations for a category-defining business.
How we operate
Our values
We're built on Trust. Literally. It's the edge that sets up apart.
- Lift each other up
- Positivity is in our blood
- Own It, together
- Fresh perspectives make good ideas better
- Pay it forward
- Fairness guides us
- Dare to disrupt
- Guided by the art of the possible
- People prioritised
- Take care of each other
- No egos, just action
- Do what matters, no fuss
- Ducks rule
- Go further faster, together
- Respect every voice
- When heard and valued, we rise
- Cut the clutter
- Beautifully simple, yet exceptionally precise
Advisory board
We've partnered with global leaders at the forefront of their industries to ensure Trusted is built, tested, and proven in real-world environments. From development through to deployment, every step is designed to meet the scale, complexity, and expectations of global enterprise.
Claire Grove
Director, Global Custom Advocacy
Service Now
Sophie Chesters
CMO
ex-Medallia, UserZOOM, Google
Kimberly Moss
CMO
Natilik
Ami Tank
VP Marketing
Fortinet
Faith Wheller
VP Marketing
TeamViewer
Antonio Dota
Program Manager
BNP Paribas
Cristina Melluzzi
Director, Customer Engagement
Freshworks
Kevin Lau
VP Customer Engagement
Freshworks
Join us to shape the future of customer-led growth
We're building the infrastructure for the next generation of growth - grounded in trust, powered by customers, and shaped by bold thinkers like you.
- Principal Engineer
Shape the future of advocacy management SaaS platforms as our technical visionary. Lead our engineering team in a well-funded startup with the freedom to innovate and make high-impact decisions from day one.
- Senior Full Stack Engineer
Join our well-funded startup to create scalable applications for the future of AI-powered advocacy using React, TypeScript, Node.js, LLMs and AI agents. Hands-on engineering with emerging tech in a fast-paced environment.
- Customer-Led Growth Consultant
Share your enterprise expertise as a strategic advisor who shapes the future of customer-led growth. This role offers high-impact collaboration with innovative brands ready to transform how they leverage customer advocacy.
Latest from us
Events, news, insights and product updates
Trusted raises £1m pre-seed
Trusted announces the successful closure of a £1m pre-seed investment to revolutionise B2B customer advocacy
Hello World!
The Trusted journey begins. Read our announcement and join us as we build something special.