Rachel Lane joins Trusted
Trusted, the Trust-Led growth engine for enterprise business, today announced the appointment of Rachel Lane as Chief Commercial Officer (CCO).
Why we exist
Trusted exists to solve the biggest growth leak in enterprise GTM: invisible, unmeasured trust.
Trusted is the first AI-powered platform to capture and activate Trust Signals across all business functions, transforming advocacy from a ‘siloed nice-to-have’ into strategic infrastructure that drives revenue, retention, and competitive advantage.
See trust. Measure trust. Grow with trust
Trusted was founded by 3 leaders who lived the B2B growth challenges we're solving. Across multiple companies and markets, they saw the same pattern repeat: deals stalling, retention slipping, GTM teams burning millions chasing growth that never stuck or scaled. The issue wasn't product, pricing, or pipeline, it was trust leaking away every single day.
That idea sparked a simple question: what if trust could be seen, measured, and scaled? What if advocacy became systematic, powered by AI, and always-on? If customers and partners could be activated as a real growth engine? That led to our mission: to help organisations win more profitable business by capturing and converting the trusted voice of the customer.
How we operate
Our values
We're built on Trust. Literally. It's the edge that sets up apart.
- Lift each other up
- Positivity is in our blood
- Own It, together
- Fresh perspectives make good ideas better
- Pay it forward
- Fairness guides us
- Dare to disrupt
- Guided by the art of the possible
- People prioritised
- Take care of each other
- No egos, just action
- Do what matters, no fuss
- Ducks rule
- Go further faster, together
- Respect every voice
- When heard and valued, we rise
- Cut the clutter
- Beautifully simple, yet exceptionally precise
Advisory board
We've partnered with global leaders at the forefront of their industries to ensure Trusted is built, tested, and proven in real-world environments. From development through to deployment, every step is designed to meet the scale, complexity, and expectations of global enterprise.
Claire Grove
Director, Global Customer Advocacy
ex-Service Now
Kimberly Moss
CMO
Natilik
Ami Tank
VP Marketing
Fortinet
Faith Wheller
VP Marketing
TeamViewer
Antonio Dota
Program Manager
BNP Paribas
Cristina Melluzzi
Director, Customer Engagement
Freshworks
Kevin Lau
VP Customer Engagement
Freshworks
Sophie Chesters
Global SaaS Marketer
ex-Medallia, UserZOOM, Google
Join us to shape the future of Trust-Led Growth
We're building the infrastructure for the next generation of growth - grounded in trust, powered by customers, and shaped by bold thinkers like you.
- Senior Full Stack Engineer
Join our well-funded startup to create scalable applications for the future of AI-powered advocacy using React, TypeScript, Node.js, LLMs and AI agents. Hands-on engineering with emerging tech in a fast-paced environment.
- Customer-Led Growth Consultant
Share your enterprise expertise as a strategic advisor who shapes the future of customer-led growth. This role offers high-impact collaboration with innovative brands ready to transform how they leverage customer advocacy.
- Interested in Joining Us?
We're always on the lookout for talented individuals who are passionate about customer-led growth and building scalable software that make an impact in the real world. If you're interested in joining us, please get in touch.
Latest from us
Events, news, insights and product updates
Beta & Bubbles
Join us for an evening of conversation, celebration, and connection as we unveil our beta and raise a glass to what's possible when people lead and lift each other up.
Our Point of View
Trust-Led Growth was born from the realisation that advocacy and peer proof, and belief aren't add-ons - they're the infrastructure behind modern revenue.