AI Native Advocacy Services.
Our agents do the work. Our people own the outcome. Full advocacy programme delivery - without adding headcount or managing a platform.
“Acme AI reduced our average resolution time by 38% and helped our team deliver a faster support experience.”
The voice your buyers trust most isn't yours - it's your customers'.
Trusted operates customer-led growth as a managed service: surfacing your hidden advocates, fulfilling reference requests end-to-end, and putting customer proof in front of prospects at the moments deals are decided.
Your team focuses on the strategic work. We run the engine. Day-1 starts on data exports you already have - no integrations required to begin.
What your pilot will deliver.
We find the advocates already hiding in your data.
Advocate discovery
Continuous identification of advocates from your voice-of-customer data - NPS, CSAT, support sentiment, expansion signals. Manual against your data exports to begin; fully autonomous as integrations are approved.
Customer health monitoring
Continuous scoring of advocate coverage per account - detecting engagement gaps, shifts in willingness, and programme health signals, with alerts when stakeholders need attention.
We put trusted customer proof in front of buyers.
Reference fulfilment
Sales requests a reference. We match the right advocate, route it for your approval, schedule the call, and confirm once it's happened - so your reps stay focused on selling.
Marketing campaign matching
Brief us on what you need - case studies, panels, video testimonials, speakers - and we match willing advocates and manage the requests.
We prove what it did - in your CRM.
Cohort comparison reporting
Win rate, deal velocity and CAC reduction reported via the Trusted platform - using your CRM to compare deals with vs. without customer voice involvement.
Revenue influence reporting
Pipeline contribution, influenced revenue and retention impact attributed to customer voice engagement across the full customer lifecycle.
How the pilot runs.
Live in three weeks - then it runs in the background. A few approvals a month, and we handle the rest.
Setup
Platform and programme configured. Kick-off with your executive sponsor and marketing lead. Data sources confirmed.
Discovery
Advocates surfaced from the voice-of-customer data you provide - NPS, CSAT, support, expansion.
Activate
First wave of advocate invitations sent. Measurement baseline captured. Reference fulfilment and marketing requests go live.
~5 hrs during onboarding, then 4-6 hrs/mo. You approve; we run the rest.
Meet the team.
The people who run your pilot - strategy, delivery and measurement, handled for you.
Gerd De Bruyker
Marketing, strategy and operations leader, turning vision into global execution.
Claire Grove
Empowers teams to elevate customer voices; driving value, loyalty, and advocacy impact.
Karen Henke
Excels in database architecture, compliance & cross-functional collaboration.
Before you
pilot.
The questions revenue and marketing leaders ask before they start. Straight answers, no fluff.
Fastlane is customer-led growth delivered as a service-as-software product. You get the Trusted platform plus a team that runs it - surfacing advocates, fulfilling references, and reporting revenue impact. You approve the decisions; we do the work.
Around 5 hours during the three-week onboarding, then 4-6 hours per month. That time is spent approving advocate invitations, reference matches, and campaign lists - the decisions that need your judgment. Everything else, we run.
No. Day 1 starts on data exports you already have - NPS, CSAT, support and expansion signals. Advocate discovery is manual against those exports to begin, and becomes fully autonomous as integrations are approved.
We continuously identify advocates from your voice-of-customer data - NPS, CSAT, support sentiment and expansion signals - and score advocate coverage per account so gaps and shifts in willingness surface early.
Through cohort comparison reporting in the Trusted platform: using your CRM, we compare win rate, deal velocity and CAC for deals with customer voice versus without - plus pipeline contribution and influenced revenue across the lifecycle.
An executive sponsor and a marketing lead for the kick-off, then whoever approves advocate and reference decisions week to week. Sales simply requests references; we handle matching, scheduling and confirmation.
No annual commitment is required for the pilot. Following successful outcomes, the programme can transition into an annualised agreement focused on scaling commercial impact.
The Trust Signal.
The customer advocacy briefing : what's new, what's useful and what to think about next - subscribe now.
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