Unlock the power of your biggest fans

Our advisory services allow you to leverage real-world expertise and proven frameworks to build a customer advocacy & voice of the customer program that actually moves the needle.

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How we can help

From evaluating your current customer engagement approach to developing and executing a world-class program, we guide you through every phase to achieve measurable business results and long-term success.

Create a customer led growth strategy: We assess your customer advocacy maturity and partner with leaders to build a clear plan that drives transformation and business impact.
Build customer engagement programs: We align people, processes, and tech to build a customer-led growth engine that reduces churn, boosts retention, and drives advocacy.
Lead customer-led growth initiatives: We roll out in phases with training and support, using data and feedback to refine strategy and drive long-term success.

Meet our consultants

Eva Rosipalova
Consultant
Eva Rosipalova is a customer-focused B2B marketing leader with 20+ years' experience. At Cisco, she drove growth, engagement, and advocacy across EMEA and Central Europe, leading award-winning digital campaigns and strategies centered on innovation, customer experience, and high-performing teams.
Gerd De Bruyker
Consultant
Gerd is a proactive business leader with deep expertise in marketing, strategy, and operations. With 20+ years at Microsoft and Cisco, he excels at turning vision into strategy and leading execution across global markets and culturally diverse teams.
Karen Henke
Consultant
Karen is a seasoned Database Developer and Compliance Manager with 20+ years in tech and marketing. She has worked with Cisco, IBM, and Lenovo, excelling in database architecture, compliance, and cross-functional collaboration to drive results and operational alignment.
Tom Simpson
Consultant
Tom is a Strategy & Operations leader with experience scaling GTM systems for Fortune 500s and startups. Skilled in data and strategy, he's built operational models at Cisco and high-growth startups, driving visibility and growth from Series A to C.
Andrew Clayton
Consultant
Andrew empowers organisations to drive customer-centric transformations by aligning Purpose and Brand with daily operations. With 20+ years in CX and award-winning leadership, he has led global programs across industries and is a founding NPS Loyalty Forum member and published thought leader.
Rachel Lane
Consultant
Rachel has scaled four SaaS companies to exit—three acquisitions and one IPO. She's built VoC programs for 100+ top brands, driving CX, customer success, and contact centre excellence. Her work embeds customer insights across the business to de-risk decisions, fuel growth, and deliver ROI leaders can trust.
Mirela Zalac
Consultant
Mirela Zalac is a B2B advocacy leader with 17+ years at Cisco. She's passionate about helping businesses build authentic customer connections and believes advocacy drives positive change by amplifying diverse voices in decision-making. This mission fuels her work.
Sophie Chesters
Consultant
Sophie is a global marketing leader with 20 years' experience driving growth at Google, Medallia, and UserZoom. As CMO of Medallia, she led its IPO and scaled marketing. She now advises SaaS leaders on talent, team structure, and growth.

Join us as a consultant

We're growing fast and actively looking for experienced consultants to join our network. If you're passionate about customer-led growth and ready to take on meaningful engagements with global enterprises, we'd love to hear from you.

Get in touch

Your advocacy pain points, solved

Resource intensive, siloed and unscalable programme today?: We align people, processes, and technology to break down silos and build a scalable, efficient advocacy engine.
Unsure how to motivate customers to advocate for my brand?: We identify and activate your happiest customers by aligning incentives with their motivations and delivering mutual value.
Lack of executive buy-in to support investment in advocacy?: We develop a compelling business case with clear ROI, risks, and opportunities to secure executive alignment and long-term investment.
High acquisition costs, low conversion rates?: Our customer-led growth strategy reduces reliance on paid channels by turning advocates into a trusted and scalable acquisition engine.
How to structure an advocacy practice for scale?: We design a scalable framework that connects programs, roles, and tech, enabling sustainable growth and global expansion.
Trouble identifying and enabling your raving fans?: We use data and insight to surface your most passionate customers and equip them with the tools and support to advocate authentically.
No advocacy practice in place today?: From identifying early champions to aligning internal teams, we'll guide you How we can help? step of the way.

What an initial engagement could look like

5-week Opportunity Definition Sprint: Through collaborative consultancy, our team of experts will deliver a thorough assessment of your current customer advocacy experience to identify your biggest opportunities, preparing you for advocacy transformation.

Measurable Gaps: We will highlight the clear gaps within your advocacy program where you are yet to meet the needs of your internal and external audiences.
Advocacy Maturity Rating: Following our assessment of your advocacy experience we will benchmark your maturity, highlighting the steps to improve your operation.
Business Case: We will provide you with a business case detailing the benefits, costs, risks, and opportunities to help you secure long-term investment for your advocacy practice.
Implementation Roadmap: We will define a timeline showing the short to medium term changes required to deliver advocacy transformation and measurable growth.