Latest report: The Trust Report 2026 is now live 

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Build your Trust-Led growth engine

At Trusted, our advisory services are designed to help enterprise leaders build Trust-Led Growth into the DNA of their business. Because trust isn't a marketing slogan - it's a measurable, orchestrated asset. And if you can't see it, scale it, or prove it, you're leaking growth every day.

Get started with our pilot blueprint

The pilot blueprint is your launchpad for customer advocacy, designed specifically for companies early in their journey - whether you're starting from scratch or bringing structure to informal efforts not yet matured into a program.

In just 5 weeks, you'll have an activation-ready plan for your first advocacy pilot - clear, practical, and built to secure stakeholder approval.

Customer & business insight
Direct insight into customer motivations and what drives advocacy. A prioritised view of pain points and quick wins where advocacy can deliver impact fast.
Advocate identification & design
A customer signal and data audit to identify the right advocates with confidence. High-level design for finding, recruiting, onboarding, nurturing, matching and measurement.
Benchmarks & best practice
Clear success KPIs to track pilot impact, including a business case detailing the benefits, costs, risks and opportunities to help you secure long-term investment.
Pilot blueprint & approval
A documented Pilot Blueprint and roadmap, defining design, audiences, plays, and success measures, ready to guide activation. Built for easy executive and stakeholder sign-off.

Meet our consultants

  • Claire Grove, undefined

    Claire Grove

    ex-Service Now, Microsoft, Salesforce

    Empowers teams to elevate customer voices; driving value, loyalty, and advocacy impact.

    • Amy Lei, undefined

      Amy Lei

      ex-On24, HP, Wells Fargo, Target

      CX leader helping businesses drive satisfaction, retention, and growth.

      • Gerd De Bruyker, undefined

        Gerd De Bruyker

        ex-Cisco, Microsoft

        Marketing, strategy and operations leader, turning vision into global execution.

        • Karen Henke, undefined

          Karen Henke

          ex-Cisco, IBM, Lenovo

          Excels in database architecture, compliance & cross-functional collaboration.

          • Tom Simpson, undefined

            Tom Simpson

            ex-Cisco, Vertice, Hive Learning

            Strategy & Operations leader, scaling GTM systems for Fortune 500s and startups.

            • Andrew Clayton, undefined

              Andrew Clayton

              ex-Allianz, E.ON, Bupa

              Drives customer-centric transformations by aligning purpose and brand with operations.

              • Chloe Boemen, undefined

                Chloe Boemen

                ex-Cisco, Sage, Genesys

                Delivering B2B advocacy program strategy, design and implementation.

                • Mirela Zalac, undefined

                  Mirela Zalac

                  ex-Cisco

                  B2B advocacy leader helping businesses build authentic customer connections.

                  Your advocacy pain points, solved

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                  A practical guide for customer marketing leaders to prove impact, remove friction, and position advocacy as a measurable revenue driver.

                  Register for product news, early access, and ways to get involved

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