Rachel Lane joins Trusted
Trusted, the Trust-Led growth engine for enterprise business, today announced the appointment of Rachel Lane as Chief Commercial Officer (CCO).
Build your Trust-Led growth engine
At Trusted, our advisory services are designed to help enterprise leaders build Trust-Led Growth into the DNA of their business. Because trust isn't a marketing slogan - it's a measurable, orchestrated asset. And if you can't see it, scale it, or prove it, you're leaking growth every day.
Get started with our pilot blueprint
The pilot blueprint is your launchpad for customer advocacy, designed specifically for companies early in their journey - whether you're starting from scratch or bringing structure to informal efforts not yet matured into a program.
In just 5 weeks, you'll have an activation-ready plan for your first advocacy pilot - clear, practical, and built to secure stakeholder approval.
- Customer & business insight
- Direct insight into customer motivations and what drives advocacy. A prioritised view of pain points and quick wins where advocacy can deliver impact fast.
- Advocate identification & design
- A customer signal and data audit to identify the right advocates with confidence. High-level design for finding, recruiting, onboarding, nurturing, matching and measurement.
- Benchmarks & best practice
- Clear success KPIs to track pilot impact, including a business case detailing the benefits, costs, risks and opportunities to help you secure long-term investment.
- Pilot blueprint & approval
- A documented Pilot Blueprint and roadmap, defining design, audiences, plays, and success measures, ready to guide activation. Built for easy executive and stakeholder sign-off.
Meet our consultants
Claire Grove
ex-Service Now, Microsoft, Salesforce
Empowers teams to elevate customer voices; driving value, loyalty, and advocacy impact.
Amy Lei
ex-On24, HP, Wells Fargo, Target
CX leader helping businesses drive satisfaction, retention, and growth.
Gerd De Bruyker
ex-Cisco, Microsoft
Marketing, strategy and operations leader, turning vision into global execution.
Karen Henke
ex-Cisco, IBM, Lenovo
Excels in database architecture, compliance & cross-functional collaboration.
Tom Simpson
ex-Cisco, Vertice, Hive Learning
Strategy & Operations leader, scaling GTM systems for Fortune 500s and startups.
Andrew Clayton
ex-Allianz, E.ON, Bupa
Drives customer-centric transformations by aligning purpose and brand with operations.
Chloe Boemen
ex-Cisco, Sage, Genesys
Delivering B2B advocacy program strategy, design and implementation.
Mirela Zalac
ex-Cisco
B2B advocacy leader helping businesses build authentic customer connections.
Your advocacy pain points, solved
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Our Point of View
Trust-Led Growth was born from the realisation that advocacy and peer proof, and belief aren't add-ons - they're the infrastructure behind modern revenue.