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All Mission Updates
No.01
MISSION UPDATE #1
1 June 2026

Trusted has achieved Liftoff.

PlatformLaunch
The objective

Trusted unifies Find, Recruit, Engage and Measure into one enterprise advocacy workspace, giving sales, marketing, customer success and partners a shared system for turning customer trust into measurable growth.

Who benefits

AM
Advocacy Managers
The people running the programme
M
Marketing
Customer & product marketers
S
Sales
Reps who need references and proof
CS
Customer Success
CSMs protecting retention & health
A
Advocates
Your happiest customers
L
Leads
Buyers & prospects in-cycle

Overview

The beginning, made official. After six months of beta with our enterprise lighthouse customers, refining and improving release after release, Trusted is now generally available and SOC 2 Type II certified. One workspace brings the four jobs of advocacy together and replaces the spreadsheets, threads, and goodwill the programme used to run on.

Today marks the end of our closed beta and the beginning of Trusted's next chapter.

Over the last six months we've partnered with enterprise lighthouse customers to test, challenge and improve every part of the platform. Every release has been shaped by real advocacy teams solving real problems, not assumptions made in a roadmap workshop.

Trusted is now generally available.

From a single workspace, teams can discover advocates, recruit new voices, coordinate advocacy activity and measure commercial impact without relying on disconnected spreadsheets, inboxes or point solutions.

Enterprise readiness was a requirement, not an afterthought. Trusted launches with SOC 2 Type II certification, single sign-on, role-based access control and the governance expected of modern enterprise software.

Liftoff is more than a product launch. It's the foundation of Trust-Led Growth, a new operating model where customer advocacy becomes measurable, repeatable and embedded across the entire go-to-market organisation.

The outcomes
  • Trusted is now generally available following six months of enterprise beta.
  • SOC 2 Type II certified with enterprise-grade security, SSO and role-based permissions.
  • Find, Recruit, Engage and Measure now operate together in one connected workspace.
Newer →#2 · Turn positive Qualtrics survey signals into advocatesIntegrations · Qualtrics

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