Advocacy Impact Calculator
Calculate the ROI ofTrust-Led Growth.
See the pipeline, win-rate, and retention revenue your advocate base could unlock - applied to your own CRM numbers.
Your Trust-Led Growth reality check.
Pick a scenario for a quick estimate, or override any of the inputs below. The model applies Forrester & Gartner’s three advocacy benchmarks to your numbers.
Start with a scenario - or set your own below
Your numbers
Pull these from your CRM. We'll apply Forrester's benchmark lifts on top.
opps
Total opps your team works in a year
28%
Closed-won / total opps
deals
Closed-won deals in the last 12 months
$
Annual contract value
10.0%
% of customers lost per year
Forrester / Gartner benchmark applied to your numbers
+30% win rate+15% deal size−10% churn
Estimated annual uplift: $11.2M (56.2% lift on new ARR)
Your advocacy impact estimate.
Without Trusted - new ARR
$20M
400 won deals × $50,000 ACV
With Trusted - new ARR
$31.2M
520 won deals × $57,500 ACV
Estimated annual uplift
$11.2M
56.2% on current new ARR
Based on 1,400 opps/yr · 28% win rate · 400 won deals · $50,000 ACV · 10.0% churn.
Talk to us about your number →+30% win rate
More deals closed
+$6M
+120 extra wins · new WR 36.4%
+15% deal size
Bigger deals
+$3.9M
ACV $50,000 → $57,500 across 520 deals
−10% churn
Customers retained
+$1.3M
27 retained · base 4,000
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