With over 30  years of leadership experience, Emma Roffey spearheads Trusted with her remarkable background in sales and marketing. As the former Vice President of Marketing at Cisco, Emma’s creativity, energy, and innovation have earned her numerous accolades, including awards for Publisher of the Year and B2B Top 100 Marketing Leader. Her commitment to simplifying complexity and fostering authentic communication is unmatched.

Paul is an accomplished executive with over two decades of leadership and entrepreneurial experience in the digital marketing and technology sectors.

Paul co-founded the award-winning digital experience agency Mediablaze. He successfully guided the company through its growth phase, leading to its acquisition by iCrossing in 2021. As the former CEO of iCrossing, an eight-time leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies, Paul spearheaded the company’s business strategy, operations, and growth initiatives.

Paul is a certified Forrester B2B marketing and CX professional. He has dedicated many years to helping global B2B and B2C brands transform their customer experiences, driving significant growth and achieving outstanding results.

Under Paul’s leadership, Trusted remains focused on delivering innovative solutions that drive substantial growth for its clients. His unwavering commitment to customer-centric strategies ensures that businesses not only meet but exceed their growth objectives.

Roger Barr is a seasoned customer engagement and digital product expert with a proven track record in driving customer-centric growth. As co-founder of Mediablaze, one of the UK’s first content marketing agencies, he led the business through its growth and successful acquisition by Hearst Corporation. At iCrossing UK, he spearheaded digital transformation initiatives, guiding strategy, technology, and data teams to help clients achieve meaningful change.

Roger has a deep understanding of both the brand and consultancy, with experience working alongside Fortune 100 companies and start-ups alike. His expertise lies in crafting customer engagement strategies that utilize data, technology, and personalization to boost growth, loyalty, and retention.

As a certified Forrester CX professional, he adopts a strategic approach to developing engagement programs that drive brand advocacy and deliver measurable business outcomes.

Beyond his professional accomplishments, Roger is also an endurance athlete, driven by the same passion and determination in his personal pursuits as in his business endeavors.

Eva Rosipalova is a customer-centric marketing leader with over 20 years of experience in developing and driving marketing strategies in B2B organizations. Most recently, she served as the Head of Customer Marketing & Advocacy for EMEA at Cisco, where she spearheaded strategic initiatives that significantly increased customer engagement, loyalty, and advocacy.

Previously, as the Head of Marketing for Cisco Central Europe, Eva designed and implemented marketing strategies that increased the company market share and revenue in the region. Her extensive experience includes leading award-winning digital campaigns and redefining regional marketing strategies with a focus on digital innovation and customer experience.

Known for her creativity, leadership, hands-on approach, Eva is passionate about driving measurable growth and building high performing teams.

Karen is a highly experienced Database Developer and Compliance Manager with over 20 years of expertise in the marketing and technology sectors. Originally from New Jersey, she relocated to North Carolina to collaborate with tech giants Cisco, IBM, and Lenovo. Karen excels in database architecture, process optimization, and compliance, consistently leveraging technology and data analytics to drive impactful results. She is a strong communicator who fosters collaboration across global teams, ensuring seamless operations and strategic alignment.

Andrew is dedicated to empowering organisations to create comprehensive experience strategies and execute large-scale, customer-centric transformations. His focus on integrating Purpose and Brand into daily operations helps brands stand out while enhancing performance through authentic, human-to-human interactions that build trust and loyalty.

With over 20 years of experience in customer experience (CX), Andrew has successfully set up and led global transformation programs in sectors like Insurance, Healthcare, Utilities, and Banking, working for brands such as Allianz, Bupa, General Electric, E.ON, and Close Brothers.

Andrew was recognised as the 2023 UK CX Leader of the Year at the CX Exchange Awards and with the CX Excellence award in Banking & Financial Services (BFSI) at the CX UK Live Awards.

As a founding member of the global Net Promoter (NPS) Loyalty Forum and contributor to several influential publications, Andrew brings a wealth of expertise to drive sustainable growth and customer-centricity.

Wynn is an accomplished Customer Marketing leader with over 15 years of experience in marketing and communications, specializing in building customer-centric programs from the ground up. With a proven track record of driving customer engagement and advocacy, Wynn excels in storytelling, helping companies articulate their value through compelling customer success stories, case studies, and testimonials.

As the Global Customer Stories & References Lead at Cisco, Wynn led the creation of the company’s first centralized customer reference program. This initiative united diverse teams across the organization, resulting in a streamlined process for capturing and promoting customer stories and advocates. The program significantly accelerated sales and marketing efforts, influencing $55.7 million of pipeline in its inaugural year.

In Wynn’s role as the Global Lead for Customer Success Stories within Cisco’s Customer Experience (CX) business unit, she launched a comprehensive advocate lead sourcing program, achieving a 100x increase in leads and a 20x boost in pipeline. She also introduced the “CX Customer Hero Awards,” fostering deeper customer advocacy and engagement for the CX business.

Before working in Customer Marketing, Wynn held leadership roles at early-stage tech startups and, while based in Shanghai, China, multinational organizations. She holds an MBA from the Stanford Graduate School of Business and a BA from Stanford University.

Wynn’s strategic mindset, combined with a talent for building and scaling customer programs, makes Wynn a valuable partner for companies seeking to strengthen customer relationships and drive growth through authentic, engaging storytelling.

Graham Franklin is an experienced marketing leader with a proven track record of driving business growth in the B2B technology sector. With a deep understanding of business priorities and product roadmap strategies, Graham collaborates closely with sales and product management teams to ensure marketing efforts align with company goals and deliver measurable results. By blending strategic innovation with creative problem solving, Graham fosters high-performance teams that thrive on simplicity, consistency, and collaboration.

Sophie has 20 years of international marketing leadership in technology, media and SaaS. Extensive experience partnering with sales (SMB & enterprise) to drive growth through product marketing, acquisition and retention programs and partnerships at country and global level.

Over her career she’s had responsibility for product & revenue growth at Google, Doubleclick and Medallia, UserZoom from London, San Francisco, New York and Canada. She served as Senior Vice President & CMO for Medallia (NYSE:MDLA), taking the company public, maturing the marketing function and generating significant pipeline and revenue. Sophie has recently been consulting CEOs, CMOs and marketing leaders at high growth SaaS companies to hire the right talent, structure teams and accelerate growth.

Mirela Zalac is an advocate marketing maven with over 17 years of experience at Cisco, where she embraced the mantra “One company, many careers.” Her passion lies in the realm of B2B advocacy, focusing on empowering businesses to forge authentic and lasting connections with their customers.

Mirela believes that advocacy is a powerful tool for creating positive change and ensuring that all voices are heard in decision-making processes. This dedication drives her professional endeavors.

A strong proponent of a “Family first” ethos, Mirela resides in Croatia. Over the weekends, you’ll often find her outdoors with her family, especially at the beach, where they bond and enjoy the beauty of nature together.

Gerd is known to be a proactive business leader with extensive experience in marketing, strategy & planning, and operations (including Chief of Staff roles). He is skilled at translating vision into strategy and orchestrating execution, with a strong ability to navigate the complexities of international markets and diverse cultures in the IT industry (worked for 20+ years at Microsoft and Cisco in global and regional roles).

He drives business growth by implementing forward-thinking strategies that enhance efficiency and accelerate success—always with people and customers at the centre.

As an enthusiastic people leader and manager, he is recognized for inspiring, motivating, and developing high-performing teams through conscious leadership in matrix-managed environments. He is also a dedicated coach and mentor for individuals and start-ups, serving as a catalyst for change.

According to Marcus Buckingham’s StandOut assessment, he is an “Equalizer-Teacher”—someone who brings order to the messiness of growth and development.

He has extensive experience leading large-scale projects with big teams and significant budgets across multinational corporations, start-ups, and educational organizations. Very committed to making a meaningful impact.

Mark is a technology executive with 30 years of experience in building and delivering innovative B2B solutions across cloud computing, climate tech, agrifood, and national security sectors, collaborating with enterprises, governments, and SMEs to drive technological advancements and business growth.
As the founder and managing director of Earthbase, a leading technology and commercial advisory firm, Mark works with startups on winning enterprise customers. He is also a founding member of Refi Venture Studio and a venture partner at 3Ventures, where he advises, incubates, and accelerates some of the most groundbreaking startups across EMEA. His experience also includes ExCo and advisory board roles for several UK tech startups.
Mark is a Fellow of the Royal Society of Arts, Manufactures, and Commerce.

Tom is an experienced Strategy & Operations leader with a track record of building go-to-market systems for Fortune 500 and VC-backed businesses . He brings a wealth of expertise from multiple high-growth startups, where he’s driven success in growth and revenue operations roles from Series A through Series C funding rounds.
With a core skill set in data analytics and strategy, Tom partners with high-growth businesses to design, implement and scale their operational playbook. At Cisco, this involved operationalising the data model for 1000s of advocates and 1,000,000s of data points and in a startup environment has involved delivering visibility into the core drivers of growth across a company’s GTM model.